For those who own a website that sells one product or the other, getting product reviews from your customers will definitely be one of your headaches. This is because 79% of your prospective customers will look for reviews prior to making a purchase. As a consequence of this, you need to formulate strategies that’ll make sure that customers leave comments on products they have purchased. Below are some methods to go about it.
It is an eternal truth people tend to participate in actions with chances of being rewarded, therefore, offering incentives to customers for making reviews will encourage them to leave feedback on products purchased. It can be in kind of reduction on subsequent purchase, freebies, shopping points, gift certificates and so on. We recommend you see these reviews for a better comparison. You can also appeal to them to leave remarks because there are some people who are compelled more by self sacrifice than by incentives.
Moreover, design your website in this fashion that it will be easy for customers to supply reviews. Let the review form be easy and simple to fill, and offer areas they can quickly supply responses to. After each purchase, endeavor to follow up with a customer through email until he or she supplies a feedback. However, do not grab that opportunity to resort into spamming because it can damage your standing. After about 2-3 e-mails on that issue, it is best to halt additional e-mails so that you do not offend your customers.
Additionally, strive to provide qualitative service to your customers so that lots of them will be prepared to lose reviews. Although you can not satisfy everybody due to human error, strive to satisfy majority of them so that they’ll be eager to leave positive feedback. You will be able to do online shopping through this website. Do not forget that unhappy clients can in fact damage your standing by making negative reviews, so, do all you can to offer qualitative service.
Forming a group of product testers may also fetch you a rather amount of positive reviews for your products. Encourage some of your customers into this group and also you have gotten for yourself regular reviewers. Identify customers with great influence and invite them to be your regular reviewers. It’s possible for you to provide them some incentives since your company stands to gain a lot from the good reports they write about your products.